WeChat Mini Program SDK
on Adobe Experience Platform
Our purpose-built SDK enables WeChat Mini Programs to send customer behavioural data directly to Adobe Experience Platform (AEP) — eliminating the need for Adobe Analytics as a data bridge and unlocking real-time activation scenarios.
How It Works
Our SDK eliminates the Adobe Analytics middleman, sending WeChat Mini Program data directly to Adobe Experience Platform.
Technical Features
Standard ECID Identification
Visitor identification built on Adobe's Experience Cloud ID (ECID) standard, ensuring consistent identity resolution across all touchpoints.
Native Adobe Edge Network Support
Direct integration with Adobe Edge Network for low-latency, no need to route through Adobe Analytics as a bridge.
WeChat Data Enrichment
Purpose-built data enrichment for WeChat Mini Program on AEP. Our SDK captures WeChat scene codes, launch context, platform signals, and other curated data points that no browser or mobile SDK captures.
Backward Compatible
Fully compatible with the existing Adobe WeChat SDK, allowing a seamless migration path with no disruption to current implementations.
Business Benefits
Cross-Environment Visitor Persistence
Maintain a unified visitor identity across WeChat Mini Programs and their embedded Web Views for a complete customer journey.
Real-Time AEP Scenarios
Unlock real-time personalisation, segmentation, and activation use cases powered by live data flowing into AEP.
Lower Total Cost of Ownership
Reduce implementation complexity and ongoing maintenance costs by eliminating the Adobe Analytics middleman.
No Adobe Analytics Dependency
Operate independently of an Adobe Analytics license — send data directly to AEP and reduce your platform footprint.
Interested in our WeChat SDK?
Get in touch to learn how our SDK can streamline your WeChat-to-AEP data pipeline.
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